Merry Christmas and Happy New Year!

I love this time of year—from Thanksgiving, which gently ushers in the holiday season with a reminder of all we have to be grateful for, to the close of the year when we reflect on where we’ve been and look ahead to what’s next. Writing this letter is a sweet tradition for me, and I truly look forward to it each year. (Now, does anyone actually read it or care? I’m not entirely sure 😉.)

2025 at ReproScan has been a year of good change. We’ve had some staff changes, and they’ve been incredibly positive. You may not always see it, but behind every ReproScan product is a team of people who genuinely care about the animal health industry and about supporting you to the very best of their ability.

At the same time, 2025 has felt a bit like a rollercoaster. Between international markets, shifting policies, and the beef industry itself, I think we all ended the year with a little whiplash from the twists, turns, and ups and downs.

One bright spot in the office has been the addition of a new office puppy, Trigger. He brings plenty of laughter—especially when we’re all figuratively chasing our tails during busy season and he decides to join in literally.

Training courses continue to be a highlight for all of us. We truly enjoy spending time with you and hope that our days together help set you up for success with your preg-checking work.

Overall, it has been another good year, and we are grateful for the role you play in that. Whether we meet you at a tradeshow, talk with you over the phone, or follow up after a sale, we genuinely enjoy the connection. Thank you for helping make 2025 another blessed year for the ReproScan family.

Cheers (or as my almost two-year-old daughter says, “cheewrs”), and here’s a fond farewell to 2025 and a warm welcome to 2026. I pray that amidst the hustle and bustle of Christmas you will remember the true meaning of this holiday, that God sent his son, Jesus, to die for our sins, offering us hope eternal.

“Therefore, preparing your minds for action, and being sober-minded, set your hope fully on the grace that will be brought to you at the revelation of Jesus Christ.” -1 Peter 1:13 ESV

Merry Christmas!

–Elle

Marketing Assistant / Video Creator / Graphic Designer

Marketing Assistant / Video Creator / Graphic Designer

Location: Winterset, IA

Overview:

ReproScan Technologies is looking for a creative, detail-oriented, and adaptable marketer with a passion for agriculture to join our small, dynamic team. This role blends video creation, graphic design, and marketing support, offering variety day to day and clear pathways to grow your skills in content, brand, and digital. If you thrive in a fast-paced environment with a variety of day-to-day tasks, enjoy telling stories through visuals, and want to contribute to a mission-driven company serving the animal health and veterinary industry, we’d love to hear from you.

March Into Savings!

Used Equipment Sale Happening Now!

Our March sale is here and you do not want to miss out on this. The used equipment has been cleaned, refurbished, and is listed at an excellent price. Each piece of equipment is sold on a first come, first serve basis. Call today to find the best package for your needs before they are all gone!

Why Choose ReproScan?

We provide our customers with simple, durable, and affordable ultrasound equipment with excellent customer service. We offer equipment packages tailored to your specific needs. But don’t take it from us! Take a look at what Dr. Nathan Sunderman has to say about his Flexx ultrasound in the video below!

Make Clear Decisions, When $ Matters

What are opens going to cost you?

With strong cattle markets, every open cow you keep represents lost revenue — not just missed income (strong cull cow market and no calf income next year), but also the cost of keeping her around. Ultrasound technology is a fast, effective way to detect opens earlier and with greater accuracy.

Ultrasound makes it possible to have more than just a pregnant/open call — ultrasounds provide fetal aging and can confirm fetal viability – allowing you more confidence in your management decisions. Whether you’re selling bred heifers, sorting calving groups, or simply trying to make better culling decisions, ultrasound helps you move from guessing to knowing.

Make Clear Decisions, When $ Matters

As we’ve seen cattle prices rise this year, it is as important as ever to know what opens are costing us. Ultrasound technology is an excellent tool that puts more data into producers’ hands. From accurately knowing which animals are bred and open to having fetal age and fetal viability information, ultrasounding allows for more data, which in turn allows for better-informed decisions. At ReproScan, we work hard to provide simple, durable, and affordable ultrasounds for our customers, and we prioritize training and customer service.

Make Clear Decisions, When $ Matters

With cattle prices at an all-time high, it is as important as ever to know what opens are costing us. Ultrasound technology is an excellent tool that puts more data into producers’ hands. From accurately knowing which animals are bred and open to having fetal age and fetal viability information, ultrasounding allows for more data, which in turn allows for better-informed decisions. At ReproScan, we work hard to provide simple, durable, and affordable ultrasounds for our customers, and we prioritize training and customer service. Check out the producer profile below to see how Luke & Macy Neher, of Neher Family Farms in Southern Iowa utilize the information provided by ultrasound technology to better manage their cow herd.

Make Clear Decisions, When $ Matters

Say Goodbye to Calvers in the Yard!

With heifer prices on the rise, managing pregnant heifers efficiently is more important than ever. Did you know that 2% to 15% of intact heifers entering your yard are pregnant? Even one calver can significantly reduce productivity, increase staffing needs, and escalate veterinary costs (Jessica Sperber, PhD, for Bovine Veterinarian, May 2024).

Don’t let pregnancy complications jeopardize your operation.

Discover ReproScan Ultrasounds!

Our ultrasounds are renowned for their durability, ease of use, and effectiveness in feedlot settings. By pairing our ultrasound with the ReproArm, you can achieve:

Make Clear Decisions, When $ Matters

Say Goodbye to Calvers in the Yard!

With heifer prices on the rise, managing pregnant heifers efficiently is more important than ever. Did you know that 2% to 15% of intact heifers entering your yard are pregnant? Even one calver can significantly reduce productivity, increase staffing needs, and escalate veterinary costs (Jessica Sperber, PhD, for Bovine Veterinarian, May 2024).

Don’t let pregnancy complications jeopardize your operation.

Discover ReproScan Ultrasounds!

Our ultrasounds are renowned for their durability, ease of use, and effectiveness in feedlot settings. By pairing our ultrasound with the ReproArm, you can achieve:

Make Clear Decisions, When $ Matters

As we’ve seen cattle prices rise this year, it is as important as ever to know what opens are costing us. Ultrasound technology is an excellent tool that puts more data into producers’ hands. From accurately knowing which animals are bred and open to having fetal age and fetal viability information, ultrasounding allows for more data, which in turn allows for better-informed decisions. At ReproScan, we work hard to provide simple, durable, and affordable ultrasounds for our customers, and we prioritize training and customer service.

Make Clear Decisions When $ Matters Most

What are opens going to cost you?

With strong cattle markets, every open cow you keep represents lost revenue — not just missed income (strong cull cow market and no calf income next year), but also the cost of keeping her around. Ultrasound technology is a fast, effective way to detect opens earlier and with greater accuracy.

Ultrasound makes it possible to have more than just a pregnant/open call — ultrasounds provide fetal aging and can confirm fetal viability – allowing you more confidence in your management decisions. Whether you’re selling bred heifers, sorting calving groups, or simply trying to make better culling decisions, ultrasound helps you move from guessing to knowing.