Make Clear Decisions When $ Matters Most

What are opens going to cost you?

With strong cattle markets, every open cow you keep represents lost revenue — not just missed income (strong cull cow market and no calf income next year), but also the cost of keeping her around. Ultrasound technology is a fast, effective way to detect opens earlier and with greater accuracy.

Ultrasound makes it possible to have more than just a pregnant/open call — ultrasounds provide fetal aging and can confirm fetal viability – allowing you more confidence in your management decisions. Whether you’re selling bred heifers, sorting calving groups, or simply trying to make better culling decisions, ultrasound helps you move from guessing to knowing.

How Many Open Cows Does It Take to Offset Preg-checking Costs?

“For many cow-calf operations, grazed and harvested feed makes up 40 to 70% of annual cow costs. The value of grazed feed was higher in 2025, while harvested feed prices decreased. In this budget, when all pasture and feed are valued at market price, including what is needed for replacement heifers and bulls, annual feed costs are pushing almost $800 per cow unit!”

Higher Cow Prices and Input Expenses are Impacting Annual Cow Costs

Simple. Durable. Affordable. Ultrasound You Can Trust.

At ReproScan, we provide equipment that works as hard as you do — equipment that stands up to tough conditions and long days. Our ultrasounds are designed for real-world cattle work, with options like:

The ReproArm: Extension-arm preg checking — no more going arm-in.
Monitors that Actually Work Outside: Mount the ultrasound on the chute with ease.

See What It Looks Like in the Real World

Luke and Macy Neher of Southern Iowa, use ultrasound data every year to make decisions that save them time, money, and stress. Hear how they do it in this short video: